Aura Color Stories

March 16, 2021 2 min read

Aura Color Stories Regal Paint Centers

With its accentuated response to light and multi-pigment formulation, Aura® Color Stories® is truly unique. 

Fortified by way of Aura–a premium paint synonymous with unsurpassed surface smoothness and rich, true color–this color collection offers a wide range of hues, from saturated and bold to soft pales and neutrals.

 

A Heightened Color Aesthetic 

Each of the 240 colors of Aura Color Stories is influenced by the light in a room, highlighting subtle undertones and color characteristics. 

This intriguing collection’s precise color formulation includes: 

  • The omission of black or gray colorants, resulting in a more nuanced approach to color creation 
  • A multi-pigment formula–traditional methods use 2-3 pigments; Aura Color Stories elevates color with a blend of approximately 5-7 pigments in each color 
  • Exclusive availability in Aura, one of Benjamin Moore’s most premium brands 

 Aura Color Stories Regal Paint Centers

 

An Evocative Storyteller 

Every Aura Color Stories color tells a unique tale that evokes emotion and feeling through color. Intuition CSP-610, seen here, inspires with its own story: A soft infusion of blue that feels just right, like a bird’s egg or a spring wildflower. 

Aura Color Stories is a collection for the color curious; it’s for those who appreciate the subjectivity of color, and all the nuances and variations therein. 

 

Rich Color That Stays True Over Time 

Aura’s proprietary Color Lock® technology enhances Aura Color Stories further: With its ability to microscopically bond color pigments to dry paint film, color doesn’t fade, even after repeated washing. Other premium quality performance attributes of Aura Interior paint include... 

  • Brilliant, everlasting color 
  • Rich, thick paint that provides a beautiful, smooth finish 
  • Extreme hide to cover dark colors and imperfections 
  • Zero VOC* 

*Zero VOC according to EPA Method 24. 

 

Pretty Meets Practical 

Aura Color Stories, available in Aura Interior paints, pushes boundaries when it comes to defining color. But it also delivers everyday practicality too. 

Many people mistakenly think that a higher sheen level–like satin–is the only solution for dealing with humidity in bathrooms. 

Good news for the busiest rooms in your home: You can access the unique, nuanced color of Aura Color Stories in a luxurious matte finish with Aura Bath & Spa paint. From repelling moisture to maintaining color integrity, this pairing delivers both style and substance to bathrooms. 

 



Also in Our Blog

Eye-Catching Front Door - Regal Paint Centers
Welcome Guests with an Eye-Catching Front Door

April 25, 2021 2 min read

Spring has sprung, which means it’s time to spruce up your exterior spaces. One of the easiest ways to achieve instant curb appeal is to add a pop of personality to your front door. Visit our store today to receive color advice from our Regal Paint Centers in store sonsultants.
Read More
Exterior front door painted with Benjamin Moore paint, available at Regal Paint Centers in MD & VA.
Three Ways to Refresh Your Home for Spring

April 25, 2021 2 min read

Looking to update your home for the season but don’t have time or budget for a major renovation? Do it right with these three easy DIY paint projects that can each be done in just a day. Visit our store to receive advice from our Regal Paint Centers in store consultants.
Read More
Front Door Color Tips and Tricks
Front Door Color + Finish Tips and Tricks

April 25, 2021 2 min read

Painting your front doors this season? Consider this finish and color trick from color expert and designer at Regal Paint Centers, Ann Pailthorp. "One of my favorite tricks when it comes to selecting colors for front doors is to select a color that is a nod to a color you will find inside of the home. 
Read More