Interior stains Q&A: Everything you need to know

August 21, 2020 1 min read

A living room with the floor finished using Benjamin Moore Lenmar Interior Stains, available at Regal Paint Centers in MD & VA.


Interior stains seem to be more of a specialty product, how can a dealer leverage them to get new customers and what have they done to make it successful? 

  • Interior stain projects are often more challenging, making it more of a specialty product. The unpredictability created by the variances in wood types, the way the wood is cut and the humidity levels alone, account for great challenges when it comes to satisfying the customer's desired outcome for opacity and color. However, with these challenges comes the opportunity for a dealer to position themselves to their targeted customers as a true coatings and service provider. Providing the desired wood finish starts with the fantastic line up of Lenmar products.
  • Combine this with the expert knowledge and service levels that are continuously executed by independent retailers’ results in exceeding customers’ expectations along with becoming the paint destination for future customers.

Furniture that has been finished with Lenmar Wood Finishes, available at Regal Paint Centers

What are some innovations taking place in the field and what advantages do they bring to the table? 

  • Coatings are becoming more advanced in color retention, open time, and water, chemical and abrasion resistance. 

Is it easier to market stain along with the paint? Is it easier to sell a brand of stain because consumers already trust the paint? 

  • Since interior stains are more of a specialty product, stain lines are typically positioned separately from paint. With specialty products, such as interior stains, customers look for products that meet the specific application and performance needs of their project.